— Independent AI consultant · Bali, Indonesia
Make AI useful
for your business.
As an AI consultant I help leaders turn AI from an interesting idea into practical workflows, stronger teams, and measurable business outcomes.
Strategy
Find the right opportunities
Systems
Build workflows people use
Capability
Make your team AI-ready
The real opportunity
AI is not the strategy.
Better business is.
Most organizations do not need more tools. They need clarity about where AI creates value, workflows built around real work, and people who know how to use them well.
How I help
From possibility
to practical progress.
Focused engagements shaped around your business—not a generic transformation playbook.
01
AI Opportunity & Strategy
Identify high-value use cases, prioritize what matters, and develop a realistic roadmap grounded in your operation.
- Opportunity assessment
- Use-case prioritization
- AI adoption roadmap
02
Workflow & Assistant Design
Turn repetitive, knowledge-heavy work into effective AI-assisted systems your team can actually adopt.
- Workflow redesign
- Custom AI assistants
- Testing and refinement
03
Team Enablement
Equip leaders and teams with the judgment, habits, and practical skills to work confidently with AI.
- Executive briefings
- Practical workshops
- Adoption support
Bali insight. Broader relevance.
Deep in tourism.
Useful far beyond it.
My work is rooted in Bali’s fast-moving business environment, with direct exposure to travel, hospitality, villas, events, marketing, and SMEs.
That operating experience shapes a practical approach applicable to service businesses anywhere: begin with the customer and the work—not the technology.
Tourism & DMCs
Hospitality & Villas
Marketing Teams
SMEs & Startups
Professional Services
Leadership Teams
My approach
01
Understand the work
We examine the actual process, bottlenecks, decisions, and customer expectations.
02
Find the leverage
We select opportunities where AI can improve speed, quality, capacity, or insight.
03
Build and test
We create a practical solution, test it with real cases, and refine what matters.
04
Enable adoption
We help your people understand the system, use it responsibly, and improve it over time.
AA
BALI
INDONESIA
About Me
A business operator’s view of AI.
I am an AI consultant, strategist, and business builder based in Bali. My background across tourism, hospitality, digital marketing, and entrepreneurship keeps my work anchored in commercial reality.
I believe the most valuable AI solutions are rarely the most complicated. They are the ones that fit how a business works, make people more capable, and create a clear improvement customers can feel.
Latest insights
Ideas for putting AI to work.
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How Much Does AI Consulting Cost?
An owner has visited five consultants’ websites looking for a straight answer on price, and found the same thing five times: “contact us for a custom quote.” Frustrating, but understandable — and this piece gives the honest version those pages skip. There’s no single number, because it depends on which of three engagement types you…
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AI for the Travel Industry: A Practical Guide
A DMC owner in Sanur is still replying to WhatsApp at 11 p.m. A hotel manager raises her rate by instinct, not data. A travel agency owner spends more evenings on invoicing than sales calls. A leadership team debates which tool to buy before asking where their real opportunity is. Four different problems, one honest…
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How to Train Hospitality Teams to Use AI
A hotel rolls out a new guest-messaging assistant with a single onboarding email, a quick demo, and a help doc nobody reads. Three weeks later, half the front desk team is quietly back to writing every reply from scratch — the tool felt unfamiliar under pressure, and nobody showed them what to do when it…
Let’s talk
Where could AI make
your business better?
Tell me what you are trying to improve. I’ll help you assess whether AI is useful, where to begin, and what a sensible next step looks like.